Privacy Policy

Optical Retail Consultants ("ORC", "we", "us") provides business consulting to independent optometry practices. This policy explains what information we collect through opticalretailconsultants.com, how we use it, and the choices you have.

What we collect

Information you give us. When you submit the review request form we collect your name, title, email address, telephone number, practice or company name, whether your practice is new or established, your state or region, your country, a description of the issues you want help with, an indication of urgency, and how you heard about us.

Information collected automatically. Our hosting provider records standard server log data, including IP address, browser type, pages requested and the time of each request. The reCAPTCHA service on our contact page sets a cookie in your browser to tell people apart from automated traffic. This site sets no other cookies and uses no analytics or advertising trackers.

Information you give us during an engagement. If you become a client we receive practice information you choose to share, which may include financial reports, payer and collections data, staffing information and facility details. That information is governed by our engagement agreement with you rather than by this policy.

Third parties

The form on this site is operated by HubSpot, Inc., which stores submissions on our behalf. The form is protected by Google reCAPTCHA, which collects device and browser information and sets the cookie described above; Google's Privacy Policy and Terms of Service apply to that use, and the widget loads a font file from Google on that page. This website is hosted by Railway.

How we use it

To respond to your enquiry, to work out whether we are a fit for your practice, to deliver services if you engage us, and to keep our own business records. We email you in reply, or about an engagement, and not otherwise unless you ask us to.

What we do not do

We do not sell personal information. We do not share it with advertisers. We do not use it for targeted advertising or for automated profiling.

Affiliated businesses

ORC is affiliated with CNS Frame Displays and Optical Retail Marketing. We do not pass enquiry information to those businesses unless you ask us to, or unless it is necessary to deliver work you have engaged us for, in which case we tell you first.

How long we keep it

Enquiry information for as long as it remains useful for the purposes above. Client records for as long as our engagement agreement and our professional and tax obligations require.

Your choices

You may ask us what personal information we hold about you, and ask us to correct it, delete it, or give you a copy. Write to us at the address below and we will respond within 45 days.

Most of what we collect comes from people acting on behalf of a practice. Virginia's Consumer Data Protection Act does not treat information collected in a commercial context as consumer personal data, and ORC does not meet that law's applicability thresholds. We honour the requests above as a matter of practice rather than because that statute requires it.

Security

We take reasonable measures to protect the information we hold. No method of transmission or storage is completely secure and we cannot guarantee absolute security.

Children

This site is not directed to children and we do not knowingly collect information from anyone under 18.

Changes

We may update this policy. The date at the top shows when it last changed.

Contact

Optical Retail Consultants
22821 Silverbrook Center Drive, Suite 145
Sterling, VA 20166