Practice consulting for independent optometry practices
Desk seen from above with rolled floor plans, a scale ruler and compass, printed financial charts and a tablet showing graphs
Consulting services

One framework. Four ways to start.

Whether you are opening your own practice, buying an existing one, or simply running one that isn't growing, our solutions utilize the same eight pillar system. The difference is where we start and how fast we move.

The four options

Which one describes your practice?

01

Practice Strategy

The full eight-pillar program. A complete redesign of the business side of the practice — finance, facility, systems, insurance, clinical services, staffing, demand and the optical.

Best forEstablished practices with healthy exam volume and flat revenue.
02

Ongoing Practice Consulting

Ongoing advisory across the eight pillars — financial and payer review, systems and staffing decisions, service mix, and optical performance.

Best forOwners who've fixed the fundamentals and want to keep them fixed.
03

New Practice Consulting

Build it right the first time. Site selection input, floor plan and space ratio, fixture and lighting specification, opening inventory model, vendor negotiation and pre-opening staff training.

Best forCold starts, second locations and full relocations.
04

Existing Practice Optimization

A targeted engagement rather than a full program. We identify the two or three pillars costing you the most, work those, and leave you with the measurement to show whether it worked.

Best forPractices with a specific known problem and a defined budget.

Engage ORC for one priority area or a broader practice improvement program. We define the scope, deliverables, and implementation support before work begins.

ORC is affiliated with CNS Frame Displays and Optical Retail Marketing. See our disclosure.

What you receive

Potential deliverables.

Deliverables are selected according to the engagement. Not every engagement includes all eight.

Report

Cash and overhead review

Spend mapped by line item, margin by revenue line, and a reporting pack the owner actually reads.

Drawing

Scaled floor plan

Measured layout with traffic flow, sightlines and fixture placement — buildable, not conceptual.

Audit

Systems and data review

How the practice software fits the workflow, who can reach patient data, and what happens when it goes down.

Model

Payer and revenue cycle map

Payer mix, the gap between billed and collected, where claims stall, and credentialing status by provider.

Case

Service and equipment plan

Service mix against lane capacity, with a business case for each equipment decision rather than a wish list.

Program

Staffing and pay structure

Roles, hiring and onboarding, coaching on site, and a pay structure that rewards what the practice needs.

Plan

Demand and recall program

Patient file reactivation, local search and reviews, and visibility in AI assistants.

Spec

Optical retail plan

Board planogram, inventory by category and price band, lab strategy and pricing architecture.

Not sure which one fits?

Thirty minutes on a call is usually enough to tell. We'll ask about your numbers, your floor and your team, then recommend where to start.

Book a consultation →