Retail strategy for independent optical practices hello@opticalretailconsultants.com
Premium optical retail interior
Consulting services

Four ways in. One framework.

Whether you are opening your own practice, buying an existing one, or simply running one that isn't growing, our solutions utilize the same eight pillar system. The difference is where we start and how fast we move.

The four options

Which one describes your practice?

01

Retail Strategy

The full eight-pillar rebuild. A complete commercial redesign of the dispensary — space, inventory, fixtures, lighting, merchandising, team, measurement and demand.

Best forEstablished practices with healthy exam volume and flat optical revenue.
02

Optical Business Consulting

Ongoing advisory for owners who want a second set of eyes on the commercial side. Standing KPI review, vendor and inventory decisions, board resets, staffing and compensation structure.

Best forOwners who've fixed the fundamentals and want to keep them fixed.
03

New Practice Consulting

Build it right the first time. Site selection input, floor plan and space ratio, fixture and lighting specification, opening inventory model, vendor negotiation and pre-opening staff training.

Best forCold starts, second locations and full relocations.
04

Existing Practice Optimization

A targeted intervention rather than a full rebuild. We identify the two or three pillars costing you the most, fix those, and leave you with the measurement to prove it worked.

Best forPractices with a specific known problem and a defined budget.
What you receive

Deliverables, not deck slides.

Drawing

Scaled floor plan

Measured layout with traffic flow, sightlines and fixture placement — buildable, not conceptual.

Document

Board planogram

Every board mapped by brand, price band, material and position, with a reset schedule.

Model

Inventory plan

Unit counts by category and price band, turn targets, and a discontinuation list.

Spec

Lighting & fixture schedule

Colour temperature, CRI, fixture type and placement, with supplier options at three price points.

Training

Staff sales program

Scripted dispensing framework, second-pair and premium-lens conversations, role-played on site.

Dashboard

KPI system

The twelve numbers that matter, defined, with a weekly capture routine your team will actually keep.

Not sure which one fits?

Thirty minutes on a call is usually enough to tell. We'll ask about your exam volume, your floor and your boards, then recommend where to start.

Book a consultation →