Clinical services and equipment strategy
Every clinical service and piece of equipment an optometry practice adds has to be paid for by lane capacity, which makes the choice a business decision as much as a clinical one. ORC evaluates service economics, equipment utilisation, practice capacity and proposed investment scenarios. It advises on service expansion, equipment selection and operational workflows. Clinical decisions remain with the practitioner.
By Dr. David Hettler, OD & Mani Vaghedi · Updated
Buy the lane, not the device
Which services a practice offers is a business decision as much as a clinical question. Equipment gets bought on enthusiasm and paid for by capacity it may not have. We model the service mix against lane utilisation.
What ORC does
Evaluates service economics, equipment utilisation, practice capacity, and proposed investment scenarios.
What ORC advises on or coordinates
Service expansion, equipment selection, and operational workflows. Clinical decisions remain with the practitioner.
Equipment and capacity
Does each piece of equipment earn against the capacity it was bought to fill?
Not sure where to start?
A thirty-minute practice review, no charge. We'll look at your numbers and your floor and tell you where we would start.