Optical retail strategy, inventory, lab strategy and pricing
Carrying too many frames across too many brands, most optometry practices cannot say which quartile earns the money. ORC develops assortment, merchandising, pricing, inventory and lab recommendations, provides optical sales training and helps implement agreed changes. It advises on vendor selection, purchasing terms, lab relationships and ongoing performance improvement. The practice retains purchasing and operational authority.
By Dr. David Hettler, OD & Mani Vaghedi · Updated
Own less, sell more
Frame count, price-band architecture, brand mix and turn. Most practices carry too many frames across too many brands and can't say which quartile earns the money.
What ORC does
Develops assortment, merchandising, pricing, inventory, and lab recommendations; provides optical sales training and helps implement agreed changes.
What ORC advises on or coordinates
Vendor selection, purchasing terms, lab relationships, and ongoing performance improvement. The practice retains purchasing and operational authority.
The optical's floor
Does the optical earn the floor it occupies?
Not sure where to start?
A thirty-minute practice review, no charge. We'll look at your numbers and your floor and tell you where we would start.