Marketing, patient experience, recall and communication, AI visibility
An optometry practice has to generate local demand, reactivate its existing patient file, and be visible in AI assistants, where a growing share of patients now ask for a recommendation. ORC assesses patient acquisition, retention, communication, local visibility and the patient journey, and develops an improvement plan. It advises on and coordinates campaign execution, website improvements, recall programs, reputation management and AI visibility through agreed providers.
By Dr. David Hettler, OD & Mani Vaghedi · Updated
Be findable and be recommended
Local demand generation, reactivation of the existing patient file, and visibility in AI assistants — now where a growing share of patients ask for a recommendation.
What ORC does
Assesses patient acquisition, retention, communication, local visibility, and the patient journey; develops an improvement plan.
What ORC advises on or coordinates
Campaign execution, website improvements, recall programs, reputation management, and AI visibility through Optical Retail Marketing or other agreed providers.
Patients who come back
Do your patients come back — and would you know if they had stopped?
Not sure where to start?
A thirty-minute practice review, no charge. We'll look at your numbers and your floor and tell you where we would start.